The number of breweries in the United States has grown exponentially in the past few years, making it hard for craft beer lovers to keep up with all the latest trends and openings. Hop Passport makes it their business to stay on top of the trends and openings, and sells printed coupon books called “Hop Passports” that not only help people discover the breweries in their area or along their journey, but also offers discounts and incentives at each location.
Hop Passport wanted to expand and enhance their customer experience to include a digital passport app and smart website. They chose LuminFire for their expertise in WordPress and custom mobile apps to make it a reality.
LuminFire created a custom application that runs natively on Apple iOS and Google Android, distinguishing Hop Passport from their competition. The app highlights breweries all across the country, and provides a personalized experience, including in-depth brewery information, brewery location and mapping, parking options, unique facts/trivia, and more.
Under the hood, the WordPress website makes use of WooCommerce to power its eCommerce store, selling physical goods along with digital passports. A GraphQL endpoint created using the WP GraphQL plugin provides a way for the site’s data to be accessed via the mobile app. Custom GraphQL queries and mutations were developed to provide authentication, retrieve a list of available breweries based on the products purchased, and update the user’s WordPress account with the brewery specials that they’ve redeemed. Pertinent data is stored on the WordPress website so if the user installs the app on a different mobile device they’ll continue to have access to all of the same breweries that were available to them before.
By tapping into the native features of mobile devices using React Native, the app is able to generate a map in either Google maps or Apple maps depending on the device’s OS. It centers the view on the device’s current GPS location and then sorts the brewery listings based on their distance from the user using the location info. The app also makes use of the device camera, allowing a user to capture a picture at a brewery and apply a Hop Passport overlay to the image. The captured image can then be shared on social media.
The brewery listing can also be filtered by name in real time by simply typing into the search field in the app.
LuminFire also built Hop Passport a custom FileMaker app (FileMaker is the #1 workplace innovation platform) to automate the process of creating the printed Passports by importing data directly from the website and using layouts to generate a PDF. This saves hours of manual work since it eliminates the need to lay things out in Adobe Photoshop or Illustrator.
If your business needs a custom app or website to bring you more sales, or if you’d like to automate internal processes to make you more effective, productive, and profitable, LuminFire can make it happen. Contact us today to talk about your future solution.