Who says you don’t get anything for FREE anymore? That’s not true with Apple and the Macintosh.

Apple’s macOS is FREE. It includes a few new FREE applications iBooks and Maps. There are also new versions of Safari, Calendar, and Mail. This comes on the heals of the latest FREE iOS release for iPads and iPhones.

The productivity suite iWorks that includes Pages, Numbers, and Keynote is also FREE. They come with a ton of new features for Apple’s word processor, spreadsheet, and presentation software. These apps also can open and save Microsoft Office documents. Their other strong feature is the syncing with iCloud and strong companion versions on the iPad.

The iLife suite including Photo, iMovie, and GarageBand have also been updated with FREE versions. (Also iTunes which has always been FREE.)

all new free apps

The naysayers will say this isn’t really free…that you pay more for a Mac so that you get this. Yes…it is true that you do pay more up front for a Mac but the total cost of ownership over the life of the computer is arguably lower. Also…it’s about VALUE not initial cost. On the Mac not only do you get a ton of quality software with your purchase, but you also get FREE Genius bar tech support from any Apple Store worldwide.

You must compare Apples to Apples. Do you get all this quality integrated software when you purchase a Windows computer? No. What about when you want to upgrade your Windows version? Is that free? No. What about support? What about a full 1 year warranty? One of the first purchases a Windows user needs to make is anti-virus software. That’s also FREE on the Mac…because you don’t need it. Windows gets costly pretty quick.

Apple makes this software FREE for a few reasons:

  1. This provides competition to Google Apps and Microsoft Office. Now Apple’s collaborative productivity suite is available to nearly anyone at no cost. While Mac users get native applications, Windows users can access the software through a web browser.
  2.  Providing all users access the the core macOS at no cost opens the door for future innovation quickly. There is no need to devote resources to supporting old OS versions.
  3. It adds value to the platform.

Just wait. There is much more to come.

Tim Cimbura – CEO and Software Engineer

Tim is an expert in creating custom business solutions that make businesses more efficient, productive, and profitable. He specializes in rapid application development with FileMaker (certified in versions 8-17) for macOS, Windows, iPad/iPhone and web app integration with WordPress. He knows Apple technology inside and out.