Sticking with Apple

If anyone is having a bad day, remember that in 1976 Ronald Wayne sold his 10% stake in Apple for $800. Now with Apple worth $750 billion his stake would have been about $75 billion. Apple is worth more than a lot of big things…for example: the GNP of Switzerland, Google and Microsoft combined, Four Apollo Space Programs, and 20 National Football Leagues.

It’s really sweet to have stayed with Apple all through their difficult times…believing that the quality product and innovation would eventually pay off. We were there supporting the Mac all through the early 90s when Microsoft and IBM were beating Apple down in the business world. Most companies were not willing to bet that Apple would even survive. When Steve Jobs returned to Apple and the iMac came out it in 1998, it was the start of the turnaround. Even after that time it was a hard sell to get anyone in corporate America interested in Apple.

It seems that pundits and analysts have always put Apple down. They still complain that they don’t make their projected earnings. Whatever. They didn’t know what they were talking about. The numbers prove that.

This last quarter is yet more good news for Apple supporters. Apple earned $51.5 billion in fiscal quarter 4 with $11.1 billion of that as profit. This was a rise of 25% year over year. ..and the holiday buying season is just beginning. OK Apple you can quit working now and live off your cash for a while. (Kidding.)

Today, even FileMaker takes advantage of the fact that they are owned by Apple by proudly displaying “An Apple Subsidiary” on all their logos. They used to hide this fact in a Windows dominated world with 80% of their clients running Windows workstations. Today, the association with Apple proves success and stability.

We at Cimbura.com come from a strong position in the industry. We are fully cross-platform in our application development and have been for many years. We build software that works on Windows, Mac OS, web, iOS, tvOS, watchOS, and Android. We are intimately familiar with how all these systems work and their strengths and weaknesses so that we can recommend that right solution for your situation…maximizing your budget and getting you the technology you need to be more effective, productive, and profitable. We’ve chosen to recommend Apple products when the possibility exists for a company to make the investment…but we can work with your existing installation and a large number of our clients are all Windows. As Apple Consultant Network members also know how to tweak the Mac platform for maximum performance as well as run Windows on the Mac when you need that. As FileMaker Platinum Business Alliance partners we can build custom mobile applications for the iPad and iPhone faster than any other way possible.