Digital Marketing ServicesLuminFire wants to help your business grow. Whether your company is big or small, our digital marketing services will enhance the way you reach new customers and encourage existing customers to come back and visit your website while making the most of your advertising budget.

Digital marketing is one of the most effective ways for any company to acquire new customers and keep their old customers engaged. Digital marketing allows businesses to target the right kind of customer, and respond to leads in real-time.

Advertising on traditional forms of media, such as radio, print, and television, is more expensive than advertising on digital platforms. Digital marketing provides a way to track marketing efforts. You can get analytics to see what is working soon as you implement your strategy. You can adapt your strategies along the way to make it work best for you.

If you’re looking to have more control of your advertising campaign, cut costs, and build better, stronger relationships with customers, digital media is your answer. There are three main components to digital marketing:

1. Content Marketing

provides your company with relevant, engaging content that will attract users to your website while maintaining a high rank in search engines. The goal is to have have potential clients and customers spending time on your site and sharing your information with their friends. Content marketing brings customers to you and allows you to retain and upsell existing customers without coming off as an annoying advertisement.

2. Search Engine Optimization – SEO

is one of the most critical elements of any content marketing campaign. You need to appear at the top of relevant search results for potential customers and clients to click on your webpage and view your products and services. We conduct constant research to get a better understanding of what people are searching for and the phrases they use when they search for it. We help to implement SEO best practices so your site can be easily found.

3. Pay Per Click – PPC

is a strategy where companiespay to have their links display as an advertisement at the top of specific search results with Google or targeted streams in Facebook. Every time a user clicks on one of the links, the company pays the search engine. PPC marketing brings customers to your website by optimizing keywords in internet searches. We take a look at what keywords are performing better than others, as well as which keywords are translating website visitors into paying customers and focus your budget on that.

Readability is just as crucial as SEO-friendly keywords and descriptions. We avoid using questionable tactics like hidden or duplicated keywords. Search engines figure out those tactics and will punish your webpage by burying it in the rankings or removing it all together.

Digital marketing is critical to business today. We deliver as much value as possible for your budget. Whether you’re trying to gain a little more traffic through a company blog or completely overhaul a website, we can help.