Redesigning a Website for Maximum Impact - FREE eBookUpgrading​ ​or​ ​redesigning​ ​your​ ​website​ ​can​ ​be​ ​tough​ ​decision​ ​to​ ​make.​ ​The​ ​old​ ​adage​ ​“don’t​ ​fix what​ ​ain’t​ ​broken”​ ​is​ ​certainly​ ​true​ ​in​ ​many​ ​cases,​ ​but​ ​the​ ​trouble​ ​with​ ​applying​ ​it​ ​to​ ​your company’s​ ​website​ ​is​ ​that​ ​there​ ​are​ ​varying​ ​levels​ ​of​ ​website​ ​disrepair—some​ ​minute​ ​and​ ​others glaringly​ ​obvious—each​ ​putting​ ​up​ ​barriers​ ​to​ ​possible​ ​profits​ ​and​ ​growth.

Whether​ ​your​ ​website​ ​is​ ​delivering​ ​subpar​ ​results​ ​and​ ​needs​ ​some​ ​tweaking,​ ​whether​ ​a​ ​website facelift​ ​is​ ​in​ ​order,​ ​or​ ​whether​ ​a​ ​complete​ ​overhaul​ ​is​ ​necessary,​ ​it’s​ ​important​ ​to​ ​regularly​ ​take stock​ ​of​ ​your​ ​website’s​ ​condition​ ​and​ ​make​ ​the​ ​necessary​ ​changes​ ​to​ ​have​ ​it​ ​looking​ ​and​ ​operating
at​ ​it’s​ ​best.

Overhauling​ ​a​ ​website​ ​can​ ​seem​ ​daunting,​ ​but​ ​at​ ​it’s​ ​core,​ ​a​ ​website​ ​redesign​ ​is​ ​a​ ​great opportunity​ ​to​ ​take​ ​a​ ​look​ ​at​ ​what​ ​your​ ​website​ ​has​ ​been​ ​getting​ ​right,​ ​what​ ​it​ ​has​ ​been​ ​getting wrong,​ ​and​ ​how​ ​you​ ​can​ ​make​ ​changes​ ​that​ ​will​ ​put​ ​you​ ​on​ ​the​ ​path​ ​to​ ​where​ ​you​ ​want​ ​to​ ​be.

When​ ​a​ ​website​ ​redesign​ ​is​ ​done​ ​right,​ ​it​ ​always​ ​leads​ ​to​ ​greater​ ​profitability.​ ​If​ ​it​ ​is​ ​done​ ​wrong, however,​ ​it​ ​can​ ​syphon​ ​away​ ​money​ ​and​ ​resources​ ​without​ ​giving​ ​your​ ​company​ ​anything​ ​in return.

You​ ​are​ ​smart,​ ​though,​ ​and​ ​you​ ​already​ ​know​ ​that!​ ​What​ ​you​ ​may​ ​not​ ​know,​ ​however,​ ​is​ ​that​ ​there are​ ​a​ ​few​ ​key​ ​steps​ ​that​ ​you​ ​can​ ​take​ ​in​ ​your​ ​website​ ​redesign—best​ ​practices,​ ​if​ ​you​ ​will—that​ ​will help​ ​you​ ​avoid​ ​common​ ​website​ ​redesign​ ​pitfalls​ ​and​ ​set​ ​you​ ​and​ ​your​ ​website​ ​up​ ​for​ ​success.
These​ ​key​ ​steps​ ​center​ ​around​ ​a​ ​core​ ​idea—that​ ​your​ ​website​ ​must​ ​be​ ​a​ ​platform​ ​that​ ​will​ ​both support​ ​and​ ​add​ ​to​ ​your​ ​comprehensive​ ​marketing​ ​efforts.

Your​ ​website​ ​is​ ​not​ ​a​ ​stand-alone​ ​entity.​ ​It​ ​is​ ​inseparably​ ​connected​ ​with​ ​your​ ​online​ ​reputation, your​ ​marketing​ ​campaigns,​ ​your​ ​lead​ ​generation,​ ​and​ ​so​ ​on.​ ​Whether​ ​you​ ​are​ ​redesigning​ ​your​ ​site in-house,​ ​or​ ​whether​ ​you​ ​are​ ​teaming​ ​up​ ​with​ ​web​ ​experts​ ​like​ ​LuminFire​ ​to​ ​get​ ​the​ ​job​ ​done,
following​ ​these​ ​key​ ​steps​ ​will​ ​unify​ ​your​ ​website​ ​with​ ​your​ ​marketing​ ​goals,​ ​and​ ​will​ ​set​ ​you​ ​up​ ​for long-lasting​ ​success.

As we work with many companies in redesigning their websites, we’ve gained a lot of practical experience and knowledge about the factors that can make your website successful.

We’ve put many of these great ideas into a valuable eBook so you can get started on the path toward the best site ever. Fill out the quick form below and we’ll send you a FREE copy of the eBook right away.

  • Download links are sent via email, so please make sure this is valid and correct!
    We hate spam as much as you do, so please let us know when it's OK to email you.
  • This field is for validation purposes and should be left unchanged.

Also published on Medium.