Upgrading or redesigning your website can be tough decision to make. The old adage “don’t fix what ain’t broken” is certainly true in many cases, but the trouble with applying it to your company’s website is that there are varying levels of website disrepair—some minute and others glaringly obvious—each putting up barriers to possible profits and growth.
Whether your website is delivering subpar results and needs some tweaking, whether a website facelift is in order, or whether a complete overhaul is necessary, it’s important to regularly take stock of your website’s condition and make the necessary changes to have it looking and operating
at it’s best.
Overhauling a website can seem daunting, but at it’s core, a website redesign is a great opportunity to take a look at what your website has been getting right, what it has been getting wrong, and how you can make changes that will put you on the path to where you want to be.
When a website redesign is done right, it always leads to greater profitability. If it is done wrong, however, it can syphon away money and resources without giving your company anything in return.
You are smart, though, and you already know that! What you may not know, however, is that there are a few key steps that you can take in your website redesign—best practices, if you will—that will help you avoid common website redesign pitfalls and set you and your website up for success.
These key steps center around a core idea—that your website must be a platform that will both support and add to your comprehensive marketing efforts.
Your website is not a stand-alone entity. It is inseparably connected with your online reputation, your marketing campaigns, your lead generation, and so on. Whether you are redesigning your site in-house, or whether you are teaming up with web experts like LuminFire to get the job done,
following these key steps will unify your website with your marketing goals, and will set you up for long-lasting success.
As we work with many companies in redesigning their websites, we’ve gained a lot of practical experience and knowledge about the factors that can make your website successful.
We’ve put many of these great ideas into a valuable eBook so you can get started on the path toward the best site ever. Fill out the quick form below and we’ll send you a FREE copy of the eBook right away.
Also published on Medium.