The Minnesota Grown Program is a statewide partnership between the Minnesota Department of Agriculture and over 1,200 producers of specialty crops and livestock within Minnesota. Their mission is to connect consumers directly with local producers of items from Christmas trees to honey to livestock, boosting Minnesota’s agricultural economy and promoting agriculture-related, family-friendly activities along the way!
If you live in Minnesota, likely you’ve seen their logo often at the supermarket.
Minnesota Grown knew that an intuitive website with robust search functionality was a must-have, and they originally contracted with a different agency for their website design. The resulting WordPress website was a start, however, it had severe performance and stability issues. In short, it was extremely difficult for consumers to find what they were looking for. Minnesota Grown approached LuminFire to see if they could help.
As WordPress experts, LuminFire took a critical look at their website and realized that in order to create the search functionality that was needed, they needed to think outside the box. Leveraging their technical know-how, LuminFire was able to create a custom search intelligence system that included features such as a custom spellcheck algorithm and a GIS location-based search solution that resulted in a significantly faster and more efficient site.
In addition to these custom solutions, LuminFire also fixed all of the additional website glitches, improved page load times and website responsiveness, recommended a website add-on that allowed them to build their own landing pages in the future, and helped them select appropriate website hosting. LuminFire was able to provide a comprehensive website overhaul that not only met their needs but exceeded their expectations.
Visit Minnesota Grown’s website.